About Us


Welcome to WRCO AM/FM Radio in Richland Center, Wisconsin, USA. We are proud to be a locally owned station whose priorities are its city of license and the people who live in the area. Our programming is designed to meet the wide range of listeners who tune in each day.


WRCO AM & FM Radio are licensed to Fruit Broadcasting, LLC in Richland Center. Ron and Beth Fruit have owned the station since 1994. WRCO first signed on in 1949. There have been only four owners since. It's a strong statement about WRCO's community ties and commitment.



Beau Hinrichs is heard weekday afternoons and also hosts "Old Country" every Sunday night from 6:00 until Midnight. Beau also works in sales and is WRCO's traffic manager.




StaffjoannJo Ann Krulatz an alumnus of UW-Richland and UW-Platteville, is WRCO's News Director. Aside from the station, Jo Ann was one of the founders of GRACE (Greater Richland Area Cancer Elimination) and still volunteers.





Phil Nee is a longtime member of the WRCO staff. Heard mornings Monday through Friday, on sports broadcasts throughout the school year and every Saturday night on "Those Were the Days," Phil is doing what he always wanted to do.




StaffronbethRon and Beth Fruit have owned WRCO Radio since 1994. Ron started at the station in 1972 as a part-time staff announcer. Today, Ron is the General Manager and host of the Morning Show while Beth handles the station's bookkeeping.